About Us
Maysoon A, Managing Director
Maysoon has
Previously, Maysoon
Maysoon EDU
Kyle Cox, Managing Director
Kyle has had the pleasure of managing and advising a broad range of engagements across the advanced technology and life science areas, including deep dives into healthcare services, medical devices, biotechnology and enterprise technology sectors with particular focus in the therapeutic areas of cardiology, oncology, diabetes, metabolic syndrome, and urology. His expertise includes executive operating management, new venture creation, incubating disruptive innovations, market entry/commercialization planning, market assessment/segmentation, investment due diligence, channel/provider/managed markets strategies, and corporate strategy development.
Previously, Kyle served as Principal at SeedOne Ventures, an early stage venture firm focused on emerging Healthcare markets. Before joining SeedOne, Kyle held various positions for St. Jude Medical including Market Development Sales Manager, and Marketing Manager - Cardiac Rhythm Management. Prior to St. Jude Medical, Kyle held multiple positions with start-up healthcare companies including WebMD and QuickCompliance, now part of Discovery Communications.
He received his MBA from Goizueta Business School at Emory University, and his B.S. in Electrical Engineering with a minor in Economics from the Georgia Institute of Technology. Kyle is also certified by the Heart Rhythm Societies’ International Board of Heart Rhythm Examiners (IBHRE).
Kelly Myers, Managing Director
Kelly is a Healthcare IT entrepreneur with over 30 years experience. He has held senior level positions in Fortune 100 pharmaceutical and technology companies. As Cofounder and Chief Executive Officer, Kelly led Qforma in its mission to raise the bar in analytics by providing healthcare organizations with advanced tools that identify useful patterns in complex data and deliver actionable information. Qforma was a "boot strapped" company that grew from a single employee to 50 employees between 2000 and 2013 with minimal investment from friends and family.
This mission began when Qforma developed a unique approach to eliminating inefficiencies in traditional sales and marketing techniques. This approach combined advanced software learning technologies first developed for the Department of Defense at the Los Alamos National Laboratories with pharmaceutical data. The results identified key patterns in complex data flows that revealed better customer targets and optimal time frames in which to take action with such customers. Moreover, Kelly identified the need and led the development of Qforma’s iQMap™. As Qforma’s largest and most differentiated solution with over 60 client installations iQMap™ brought together medical and pharmacy claims data sets in a novel way to identify and quantify physician peer-to-peer networks.
Prior to founding Qforma, Kelly served as Vice President of Strategic Development for MEDai, Inc. (Medical Artificial Intelligence), a computer information services and software company utilizing computer aided artificial intelligence. At MEDai, he successfully expanded their business model from a healthcare information technology company that serviced strictly healthcare providers to a business-to-business data-mining firm. Kelly led initiatives that identified new business applications for their core technology. This led to the profitable transfer of the company's intellectual property beyond the healthcare market and into financial markets. Kelly also led the creation of a successful stock prediction model for a risk neutral hedge portfolio.
Kelly was one of three founding Directors of Greenstone Healthcare Solutions, a disease management subsidiary of The Upjohn Co. At Greenstone, he created and implemented innovative strategies for clinical practice optimization and data analysis service lines. Kelly served as Chair of the Executive Advisory Board for a joint collaboration between Greenstone and Lovelace Health Systems in Albuquerque, NM. Kelly has over 15 years of healthcare sales and marketing experience while at Pharmacia & Upjohn. During this tenure he developed a new consulting division that provided information systems strategy development for The Upjohn Company's U.S. healthcare organizations.
Kelly earned a Bachelor of Science Degree from Texas A&M University. He is very fortunate to be married to Laura Myers and is lucky enough to have two amazing children, Seth and Emily.
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